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A01 Use of promotional stunts/live advertising/live shows/concerts & festivals
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XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Silver
|
X DUBAI - JETMAN...
X DUBAI / BRAND PLACEMENT |
STARTJG Dubai |
UNITED ARAB EMIRATES |
|
WASTE MANAGEMENT
EGYPTIAN ENVIRONMENTAL AFFAIRS AGENCY / PUBLIC AWARENESS CAMPAIGN |
AGENCY 622 Cairo |
EGYPT |
|
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Short List
|
VOICE OF THE UNDERGOUND
AUDIO KULTUR / MUSIC MAGAZINE |
DRIVE DENTSU Beirut |
LEBANON |
|
THE WAY AHEAD COLLECTION
AUDI MIDDLE EAST / AUDI |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
|
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE |
LEO BURNETT BEIRUT |
LEBANON |
|
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
THE CARE COLLECTION
MAX FASHIONS / CHARITY DONATION DRIVE |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
Bronze
|
SURVIVE THE NIGHT
BEIERSDORF / NIVEA MEN RANGE |
OMD Dubai |
UNITED ARAB EMIRATES |
|
SMASH YOUR STRESS
JOHNSON & JOHNSON MIDDLE EAST / NEUTROGENA VISIBLY CLEAR SPOT STRESS CONTROL |
J3 MENA Dubai |
UNITED ARAB EMIRATES |
|
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List
|
NEW BREED OF BEGGARS
DONNER SANG COMPTER (DSC) / BLOOD DONATION |
DRIVE DENTSU Beirut |
LEBANON |
|
MERCEDES CONCEPT STORE
MERCEDES / MERCEDES PASSENGER CARS |
ATELIER BEIRUT |
LEBANON |
|
LOVE & FORGET CONCERT
PROCTER & GAMBLE / HERBAL ESSENCES HAIRCARE |
INTERESTING TIMES Beirut |
LEBANON |
|
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION |
LEO BURNETT BEIRUT |
LEBANON |
Bronze
|
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION |
MINDSHARE Tunis |
TUNISIA |
|
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Short List
|
GOOD NIGHT STORE
GOOD NIGHT / GOOD NIGHT DRINK |
SAATCHI & SAATCHI Dubai |
UNITED ARAB EMIRATES |
|
FLYNAS NATIONAL DAY FLASHMOB
NAS HOLDING / NAS AIRLINES |
EPIC - FLIP IT Jeddah |
SAUDI ARABIA |
|
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List
|
CROWDSTORMING
LEO BURNETT / ADVERTISING AGENCY |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
COLOUR EXPERIMENTS THE KINDERGARDEN
HEMPEL / PAINTS |
MEMAC OGILVY & MATHER Jeddah |
SAUDI ARABIA |
|
CELEBRATING WOMEM'S ACHIEVEMENTS
POND'S - UNILEVER / FACE CARE PRODUCT |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
|
|
A02 Use of exhibitions and installations
|
WEIGH AND WALK - OBESITY CAMPAIGN
ZULEKHA HOSPITAL / HEALTHCARE |
TURRINO Dubai |
UNITED ARAB EMIRATES |
|
THE PAPER CAR
ROADS & TRANSPORT AUTHORITY / ROAD SAFETY INITIATIVE |
SAATCHI & SAATCHI Dubai |
UNITED ARAB EMIRATES |
|
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
Short List
|
PRICE OF WATER
COCA-COLA / ARWA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Bronze
|
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS |
BBDO PAKISTAN Lahore |
PAKISTAN |
Gold
|
NEW YEAR'S OF THE WORLD
SIROCCO / HEINEKEN |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION |
MINDSHARE Tunis |
TUNISIA |
|
HEAR THE HUMAN STORY
AL JAZEERA NEWS NETWORK / AL JAZEERA ENGLISH |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
Short List
|
|
A03 Product launch/re-launch/shopper market
|
TRIP DOWN THE MEMORY LANE
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE |
J. WALTER THOMPSON JORDAN Amman |
JORDAN |
|
STING LAUNCH CAMPAIGN
PEPSICO INTERNATIONAL / STING |
IMPACT BBDO Cairo |
EGYPT |
Gold
|
RENEWING THE BOND
NISSAN / KSA RELAUNCH |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
PROJECT HIGHTOWER: THE LEGEND RISES
FORD MIDDLE EAST / 2015 FORD MUSTANG |
MEC Dubai |
UNITED ARAB EMIRATES |
|
PATROL THE CONQUEROR
NISSAN / PATROL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
LOVE & FORGET
PROCTER & GAMBLE / HERBAL ESSENCES HAIRCARE |
INTERESTING TIMES Beirut |
LEBANON |
|
LEBANON’S MOST SHARED CAMPAIGN
COCA-COLA / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
JADIDHA & ACTIONHA
NISSAN / AUTOMOTIVE |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
|
HUGGIES FOR MOMS
KIMBERLY CLARK / DIAPERS |
MEMAC OGILVY & MATHER LEBANON Beirut |
LEBANON |
|
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List
|
GOOD OLD DAYS
MCDONALD'S / McDONALD'S |
FP7/DOHA |
QATAR |
|
BOOKS ARE PRICELESS
KINOKUNIYA / BOOKSTORE |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|