2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
E01 Use of Social or Community
CHEERING EGYPTIAN MOTHERS
JUHAYNA / FMCG
FP7/CAI Cairo EGYPT THE HOUSE PRODUCTIONS
Cairo
EGYPT
THE TODO TAKE OVER
TODO, EDITA / TODO
DIGITAL REPUBLIC Cairo EGYPT
EVOLUTION OF HOOKING UP
UNILEVER / AXE
DIGITAL REPUBLIC Cairo EGYPT FULL FRAME PRODUCTIONS
Cairo
EGYPT
CAPTURE YOUR CAPTUR
RENAULT / CAPTUR
CHEIL MENA Dubai UNITED ARAB EMIRATES
HEAD & SHOULDERS OIL REPLACEMENT
P&G / HEAD & SHOULDERS OIL REPLACEMENT
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
THE NEW PANTENE
PROCTER & GAMBLE / HAIRCARE
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES TA PROD
Bangkok
THAILAND
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN BRAVE NEW FILMS
Culver City
USA
Short List
E02 Applications / Tools
TOTAL DIGITAL SPORTS HUB
TOTAL / OIL & GAS
VIZEUM Dubai UNITED ARAB EMIRATES
HUAWEI TONGUE TWISTERS
HUAWEI TECH / MOBILE DEVICES / SMART PHONES
SOCIALIZE Dubai UNITED ARAB EMIRATES
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
MY HOME SALON ICONSULTANCY
P&G WELLA PRO SERIES / BEAUTY CARE
LEO BURNETT BEIRUT LEBANON
Silver
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN
CAPTURE YOUR CAPTUR
RENAULT / CAPTUR
CHEIL MENA Dubai UNITED ARAB EMIRATES
F01 Branded Games
TADHAMON BANK WORLDCUP ONLINE CONTEST
TADHAMON INTERNATIONAL BANK / SPORT
ONE GRAPHICS Sanaa YEMEN
THE BALOT CHALLENGE
PEPSICO / BARIO
OMD Dubai UNITED ARAB EMIRATES
ABSURD MIX
MONDELEZ EGYPT FOODS / FMCG
J. WALTER THOMPSON CAIRO Cairo EGYPT
G01 Branded Tech (online)
TWITTER RADIO
SUNO FM / RADIO STATION
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
UNITED ARAB EMIRATES
MY HOME SALON ICONSULTANCY
P&G WELLA PRO SERIES / BEAUTY CARE
LEO BURNETT BEIRUT LEBANON
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
G02 Branded Tech (offline)
BADE PARDE WALI PHILLUM
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
UNITED ARAB EMIRATES
IKIGAI
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
UNITED ARAB EMIRATES
THE SINGING HELPLINE
VIVA BAHRAIN / VOICE CLARITY
MEMAC OGILVY & MATHER W.L.L.; BAHRAIN Manama BAHRAIN
ONLY THE LONELY
VOLVO / AUTOMOTIVE
INTERESTING TIMES Beirut LEBANON RUMBLE
London
UNITED KINGDOM
Short List
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE
FP7/DXB Dubai UNITED ARAB EMIRATES
H01 Integrated Multi-platform Campaign
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES NOVALIA
Cambridge
UNITED KINGDOM
Short List
MY INSPIRATION
NESCAFÉ / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES STREETWISE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
PROJECT HIGHTOWER - THE LEGEND RISES
FORD MIDDLE EAST / 2015 FORD MUSTANG
MEC Dubai UNITED ARAB EMIRATES
COFFEE CONVERSATIONS
NESCAFÉ / ARABIANA
MEC Dubai UNITED ARAB EMIRATES LUMINK
Riyadh
SAUDI ARABIA
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Grand Prix
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
Bronze
RAISE YOUR VOICE, RAISE YOUR FLAG
AL HILAL BANK / NATIONAL DAY CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES
MOVEMBER CAMPAIGN
CENTREPOINT, LANDMARK GROUP / SHOPPING AND RETAIL
CENTREPOINT Dubai UNITED ARAB EMIRATES COLLECTIVE@BKP
Dubai
UNITED ARAB EMIRATES
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN BRAVE NEW FILMS
Culver City
USA
I01 User Experience
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
KFC GIVES YOU MORE RONALDO
KFC ARABIA / KFC
INITIATIVE Dubai UNITED ARAB EMIRATES
I02 Overall aesthetic design
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON STOKED
Beirut
LEBANON
Bronze
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN
I03 Storytelling
OPEN UP. IT'S RAMADAN.
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
BARAKAT AND SUPER TETA
VODAFONE EGYPT / TELECOMMUNICATIONS - ONLINE SERVICES
MEDIA DIRECTION OMD Cairo EGYPT
COFFEE CONVERSATIONS
NESCAFÉ / ARABIANA
MEC Dubai UNITED ARAB EMIRATES LUMINK
Riyadh
SAUDI ARABIA
THE LEGEND RISES: PROJECT HIGHTOWER
FORD / MUSTANG
MEC Dubai UNITED ARAB EMIRATES
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON STOKED
Beirut
LEBANON
Silver
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
THE NEW PANTENE
PROCTER & GAMBLE / HAIRCARE
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
I04 Innovative use of technology
THE HASHTAG PLAYLIST
GOOD NIGHT / GOOD NIGHT DRINK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES NOVALIA
Cambridge
UNITED KINGDOM
Bronze
WEB MILLIONAIRES CLUB
MARICO EGYPT / HAIRCODE
MEDIA DIRECTION OMD Cairo EGYPT
MY HOME SALON ICONSULTANCY
P&G WELLA PRO SERIES / BEAUTY CARE
LEO BURNETT BEIRUT LEBANON
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
RAINBOW MILK #PRIDEOFUAE CAMPAIGN
FRIESLANDCAMPINA MIDDLE EAST / CONSUMER PRODUCTS
KREATA GLOBAL Dubai UNITED ARAB EMIRATES