2015 Winners & Shortlists

Creative Execution

In a 3 steps activation, the campaign tackles in a fun and engaging way the reasons for not having a stylish hair and how to overcome it. Through a catchy song, Alaa will initially let people know about his frustration for not having dandruff free & stylish hair. Later on, thanks to Head & Shoulders Oil Replacement, Alaa will be able to express how this product changed his life as he can now look good and feel good. Lastly, through 3 tutorials, Alaa will explain step-by-step how to achieve stylish hairstyles.

Alaa’s video got more than 3.8 million views and around 10 million audience!! Achieved 4% market share in just two months after launch (Initial objective was 2%)

H&S AND BUZZMAN ENDED ALAA WARDI'S HAIR STRUGGLE To highlight the benefits of its new Oil Replacement product, Head & Shoulders and its digital agency Buzzman Middle East have teamed up with Alaa Wardi, famous for his multi-million views covers of international music hits. In a 3 steps activation, the campaign tackles in a fun and engaging way the reasons for not having a stylish hair and how to overcome it. Through a catchy song, Alaa will initially let people know about his frustration for not having dandruff free & stylish hair. Link: Alaa Wardi - Sha3ri Yot3eboni http://www.youtube.com/watch?v=nk7kveb88nQ&feature=youtu.be Later on, thanks to Head & Shoulders Oil Replacement, Alaa will be able to express how this product changed his life as he can now look good and feel good. Link: Alaa Wardi - Reveal of Oil replacement: http://www.youtube.com/watch?v=mvzb7tnqFtk