2015 Winners & Shortlists

Creative Execution

4SPOTS introduced a restructured responsive website that adhered to the international Lexus brand guidelines whilst placing in unique elements to improve overall UI on the website. Tertiary navigation methods using breadcrumbs were introduced to allow users to skim between models or categories, dynamic layouts that were flexible and increased the stickabilty factor, encouraging users to engage rich content throughout the website. Using smart call outs, sticky headers and unique approaches in presenting content, the website focused on guiding users in requesting services such as quotes or test drives or interacting with content sections such as model features, colors, specifications etc.

Website Visitor increased to 400% Lead generation increased substantially Lexus online brand presence locally strengthened

Ebrahim K Kanoo have been associated with Lexus brand ever since its launch in 1989. With a state of the art showroom and fully equipped service centers and parts facilities throughout Bahrain, customers enjoy the highest standards in customer service and ownership experience. The same experience needed to be carried to the interactive channels providing the user a touch of quality which they would normally associate with Lexus.