2015 Winners & Shortlists

Creative Execution

With only three weeks to go live, we used Instagram to manage the majority of video uploads, keeping the microsite simple and light. Videos could also be uploaded directly so everyone could show off their ‘wonder’ skills. Users could review and share entry videos, before the best were posted on Ooredoo social channels with one entrant from each market being given the experience of a lifetime. A fully responsive design, strategic content calendar, fluid platform, and Messi’s World Cup success meant that we captivated our audience and created a home where every football fan felt like part of the team.

By leveraging campaign wide data and analytics we built in conversion rate optimisation across our support platforms making sure they performed.  Unique Site Visitors: 600,000  Video uploads: 486  Facebook fans: 62%+  Twitter followers: 110%+  Interactions: 1 million  Twitter impressions: 53.9 million  #meetmessi mentions: 6252  85% of mobile device visitors came from competitor networks However, it was thanks to the people who Simply Did Wonders that we had a campaign which allowed football fans to connect and compete alongside an otherwise exclusive competition through their love of football.

Football is a shared passion that unites the youth of today, and with the spirit of the FIFA World Cup in the air, Ooredoo teamed up with brand ambassador Leo Messi to launch ‘Simply do Wonders’, a campaign aimed to enrich and connect the lives of its consumers through a shared love of the game. Objectives were to: promote Ooredoo across all digital channels; leverage football synergies between Messi and the World Cup; and increase social engagement. Mirroring the TVC, the Simply do Wonders campaign encouraged young people from across Ooredoo’s global footprint to upload videos of their football ‘street skills’ using the hashtag #MeetMessi, for the chance to win an all-expenses-paid trip to Barcelona to meet Messi and be part of the World Cup buzz. At the heart of the campaign was a microsite where the videos and competition would live online, a digital community with a shared passion.