2015 Winners & Shortlists

Creative Execution

The user interface needed to match the idea of the game which is the World cup event, it needed to be clear, simple, friendly but creative. Starting from wire frames and walking through the implementation of the visual design to get the whole experience to be ready to launch. Online or offline, we used different advertising ways to reach and be spread across the cities. And to provide a great user experience across many devices and screen sizes, we aimed for the responsive design. No matter what the user chooses to view it on, we made it possible.

The game resulted in more awareness about the bank, now more people knows what are it's services. The bank delivered the message that it will be always part of the people's passion and what the community love. The game resulted in 20,694 Participants 265,993 Game Played 14 Cities Participated 43% of the people who played the game has an account in the bank 15% of the people who played are using the Internet Banking 33% is the increase of visits to the bank website Between 25-40 was the age of the people who played

The FIFA world cup event is one of the biggest events that everyone is always excited about, and that was where we decided we should be part of it and be part of what people love. So we pulled off the idea of creating an online web game based on all the FIFA world Cup matches through the years. Questions to be answered , points to collect and the ability to share it through social media. Tadhamon International Islamic Bank was excited to be part of this, and as the prize was 4 Million at the start they raised it to be 10 Million. Both our teams worked in harmony to get this done and the results were completely satisfying.