2015 Winners & Shortlists

Creative Execution

Working with the UAE National Archives, Google helped curate and build a timeline for documents, images, videos and audio that showcase the path to the Union, hosting all of those in the interactive platform of Google cultural insights, providing the user the ability to view the union history visually or zooming in and understand the details and the specific of the importance of a specific picture or a document.

The Establishment of the UAE gallery as viewed by 3.9m users, spending more than 27.6 million mins viewing the gallery. It was shared more than 250,000 times. and our video was viewed by more than 1.3m users.

Google has +90% brand favorability in UAE among consumers (mostly expats). Google can play a pivotal role in showcasing the UAE culture and history to the world, earning the love of stakeholders and opinion formers, enabling an element of national pride in the UAE. “In Unity we find strength” The backstory of how the united in the ‘United Arab Emirates’ came to be, showcases how the 7 leaders in 1971 overcame their differences in order to unite. They established and transformed a small state desert region into a modern multicultural country. This desire for unity drives the nation forward to the future. We'd like to show the user the seeds that lead to the peaceful union of the Emirates through exclusive recordings, images, and documents about the foundation, curated by the UAE National Archive, while highlighting how far the country has reached through the power of uniting as one