| Brand | LAND ROVER |
| Product/Service | LAND ROVER |
| Entrant | WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES |
| Category | Websites |
|
Entrant Company
|
WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES
|
|
Production Company
|
LINDEMANNROCK Dubai, UNITED ARAB EMIRATES
|
Creative Execution
The MYLAND hub was designed to be device-responsive with easy-to-browse scrolling, punctuated by clean click-throughs to different sections.
The tiled interface follows a clean design style, while the user experience is made seamless: be it for watching video, reading an article or joining in through social logins.
As this is an ongoing, yearlong campaign, the jury is still out on the results.
However, within just a few months, it has attracted significant video and content views along with a growing increase in the user-generated content.
Land Rover was launching its first, long-term regional online campaign to bridge its legendary past in the region with the promising future: ARDHI (MYLAND).
And it needed a hub to hold together the hours of original video and written content as well as the user-generated campaign content from its social channels.
Credits
| Piotr Chrobot |
Wunderman MENA |
Executive Creative Director |
| Giles Watson |
Wunderman MENA |
Senior Art Director |
| Malesh Ponnusamy |
Wunderman MENA |
Creative Group Head |
| Hassan Bilgrami |
Wunderman MENA |
Senior Copywriter |
| Jesus Barajas |
Wunderman MENA |
Digital Designer |
| Nuzhat Merchant |
Wunderman MENA |
Account Director |
| Wessam Kreidieh |
Wunderman MENA |
Account Executive |
| Harry Lindemann |
Lindemannrock |
Web Developer |
| Muhamad Assaf |
Wunderman MENA |
Arabic Copywriter |
| Muhammad Azam |
Wunderman MENA |
Graphic Designer |
| Babu Nair |
Wunderman MENA |
Artworker |
| Tarek Agha |
Wunderman MENA |
Artworker |
| Fahad Rayan |
Wunderman MENA |
Artworker |
Links
Entry URL