2015 Winners & Shortlists

Creative Execution

In the Real Estate section of www.dzooom.com, we gave our target audience the chance to experience Samsung Wireless Audio Multiroom while browsing apartment listings. As they flip through interior images of different rooms, music plays to compliment the look and feel of each room. As they exit the image gallery, the product appears with a message that reads, ‘Play the music you want in the room you want you want’. We handpicked hundreds of properties and assigned music to match the mood of each room. We moderated the property listings to ensure the rooms were always updated with fitting music.

This campaign enabled users to experience the key benefit of Samsung Wireless Audio Multiroom in an original and unexpected way that generated buzz. Not only did it create awareness among our target audience, it elevated the property finding experience by adding music to enhance the mood of every room. Because this campaign was just recently launched, we do not have data at this stage.

Samsung Wireless Audio Multiroom are speakers that can be placed in different rooms to create a multi-room listening experience. An app connects the speakers to smartphone devices, enabling users to control every speaker remotely. We wanted to create awareness about this unique feature and showcase how it works in an attention-grabbing way. Our strategy was to target new homeowners who are more inclined to purchase new furniture including home electronics. With this in mind, we thought that an online real estate directory would be an appropriate platform to promote this product.