2015 Winners & Shortlists

Creative Execution

These human stories resonated with people across the world. With 237 million global media impressions, an 8% rise in channel viewership and 16% rise in online engagement, the campaign did more than just position a brand, it injected humanity back into the news and gave a voice to those that other networks often choose to ignore.

At the heart of the campaign was an eight-minute online documentary that told the real story of Champa Pal, a woman in India left destitute when her husband was murdered and her land stolen, until she joined the all-woman Gulabi Gang. Then we travelled the world to capture real human stories, and gave six people a platform to share their incredible stories in our online films. Each film was dedicated to one person and their journey with a deliberate emphasis on stunning visuals and a candid narrative to inform people in a fresh, entertaining way.

News networks in recent years have resorted to sensationalism, opinionated news anchors and selling the news as entertainment to keep ratings up. So more and more people are looking for alternative news sources, covering news that really matters. Al Jazeera is a news network that prides itself on doing just that. So we created a global campaign called Hear The Human Story. We chose six people from Rwanda, India, Jordan, Spain and the Philippines to share their incredible stories in our global integrated campaign.