| Brand | FOCP |
| Product/Service | CHARITY ORGANISATION |
| Entrant | J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES |
| Category | Online Video |
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Entrant Company
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
|
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Advertising Agency
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
|
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Media Agency
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MEDIACOM MENA Dubai, UNITED ARAB EMIRATES
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Creative Execution
Banners on typically male oriented websites like cnn.com, sport360.com and arabianbusiness.com lead men to FOCP’s YouTuBe channel where they can watch the video.
No results are in yet. The video has gone live in the second half of February 2015.
Prostate cancer doesn’t kill Arab men, shame does. It prevents them from discussing problems with their prostate. But changing a taboo in Arab society takes a lot of time. To start saving lives right now Friends Of Cancer Patients has to take a shortcut. They informed men there’s one Arab who knows no taboos and they can always feel comfortable talking to: their doctor.
Credits
| Richard Hol |
JWT Dubai |
Regional Creative Director |
| Mahmoud Alkhawajeh |
JWT Dubai |
Senior Art Director |
| Prabhakar Iyer |
JWT Dubai |
Co/Head Of Strategic Planning |
| Souraya Alfar |
JWT Dubai |
Head Of Tv Production |
| Seyoan Vela |
JWT Dubai |
Executive Creative Director |
| Joy Kanaan |
JWT Dubai |
Account Director |
| Vana Theofanidou |
JWT Dubai |
Senior Account Manager |
| Amina Alsaheb |
JWT Dubai |
Senior Account Executive |
| Razmik Kalaidjian |
Mediacom Dubai |
Managing Director |
| Hassan Misilmani |
Mediacom Dubai |
Digital Manager |
| Streetwise Productions |
Streetwise Productions |
|
| Sara Balghonaim |
JWT Dubai |
Junior Tv Producer |
Links
Entry URL