Brand | COCA-COLA |
Product/Service | COCA-COLA |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Online Video |
Entrant Company
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Production Company
|
MITRA FILM Bucharest, ROMANIA
|
Creative Execution
Rather than rejecting Social Media entirely, we embraced its core (the desire to be social) and encouraged our audience to transfer it to the real world. A Youtube film uses the language of Social Media and applies it to real life.
The film became a viral sensation over night with 22.3 millions views on Youtube. It is now the most watched Coca-Cola film in the company’s history.
Every month, the world spends 4 million years online. And with 1.5 billion smart phone users worldwide, it’s clear the internet is now accessed anywhere, not just at home. 18-34 year olds check their phone every 9 minutes and feel naked when leaving the house without it. This addiction is leading to a society that is less and less capable of living in the moment. Coca-Cola
wanted to remind us to live in the moment and be more social in the real world. So we launched a film on Social Media because that’s where our target audience was found.
Credits
Ramzi Moutran |
Memac Ogivy |
Executive Creative Director |
Sascha Kuntze |
Memac Ogilvy |
Creative Director |
Sascha Kuntze |
Memac Ogilvy |
Art Director |
Sascha Kuntze |
Memac Ogilvy |
Copywriter |
Diana Alzubeidi |
Memac Ogilvy |
Graphic Designer |
Amin Soltani |
Memac Ogilvy |
Agency Producer |
Sascha Kuntze |
Memac Ogilvy |
Director |
Mahai Mairus Apopei |
Mitra Films |
Director Of Photography |
Livius Gherge |
Mitra Films |
Producer |
Gabi Antal |
Mitra Films |
Executive Producer |
Tarek Shawki |
Memac Ogilvy |
Account Director |
Islam Eldessouky |
Coca/Cola |
Group Brand Manager |
Effie Kontopoulou |
Coca/Cola |
Marketing Manager |
Tolga Cebe |
Coca/Cola |
Marketing Manager |
Links
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