2015 Winners & Shortlists

Creative Execution

Lord of the Wings' social platforms were used to promote "The Right Bite". The visual was posted on Facebook, Instagram and Twitter. It got picked up by bloggers and became a trending story in Lebanon during that day.

Reactions to "The Right Bight" were massive, with more than 80,000 impressions on social media, blogs, even headlining local news within couple hours only. Lord of the Wings had just launched an open wings promotion with no advertising budget to boost the communication. "The Right Bite" escalated the awareness from an average of 550 impressions/day to 50,000 in two hours.

On June 24, the world watched as the World Cup hosted a very bizarre incident. During the Italy Vs Uruguay game, one of the tournament's most controversial stars, Luis Suarez, bit the shoulder of Italy defender Giorgio Chiellini. The world reacted. Social media exploded with #LuisSuarez jokes, rebukes and real-time brand promotions. The Lebanese are big on Football. Even with the absence of a qualifying national team, streets, buildings and cars get dressed up with international flags every 4 years. As wings and football go hand in hand, it was only natural for Lord of the Wings to offer the World Cup-dedicated Lebanese "The Right Bite".