2015 Winners & Shortlists


Product/ServiceHAIR GEL
CategoryCosmetics & Beauty, Toiletries & Pharmacy
Entrant Company IMPACT BBDO Cairo, EGYPT
Advertising Agency IMPACT BBDO Cairo, EGYPT
Media Agency OMD Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

Brief Explanation

When announcing Haircode’s Million pound promo to their target of 10 to 18 year old B and C class males, we knew we had to be bold or go home. We also knew that these were guys who feel pretty much helpless; they’re too young to drive, to vote, to drink and what little money they have, they get from their parents. These are the ‘if only I could’ guys. And with a million pounds, they could do so much! So we created a series of short, funny insightful ads of all the absurd things they could do with a million pounds.


Name Company Role
Hussam Mourou Impact BBDO Cairo Executive Creative Director
Ahmed El Keiy Impact BBDO Cairo Creative Director
Noor Hassanein Impact BBDO Cairo Senior Copywriter
Menna Moslem Impact BBDO Cairo Graphic Designer
Mohamed Abdelrehim Iimpact BBDO Cairo Regional Head Of Tv Production
Ahmed Tarabily Impact BBDO Cairo Line Producer
Saleh El Azab Impact BBDO Cairo Tv Producer
Ahmed Huessein NA Director
Dalia Abdel Shafi Impact BBDO Cairo Senior Account Director
Aida Nassar Impact BBDO Cairo Business Director
Hadir El Akabawi Impact BBDO Cairo Senior Account Manager
Omar Osman Impact BBDO Cairo Senior Account Executive
Hend Ghorab Impact BBDO Cairo Junior Planner
Emile Tabanji Impact BBDO Cairo Managing Director