Brand | MARICO |
Product/Service | HAIR GEL |
Entrant | IMPACT BBDO Cairo, EGYPT |
Category | Cosmetics & Beauty, Toiletries & Pharmacy |
Entrant Company
|
IMPACT BBDO Cairo, EGYPT
|
Advertising Agency
|
IMPACT BBDO Cairo, EGYPT
|
Media Agency
|
OMD Cairo, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
Brief Explanation
When announcing Haircode’s Million pound promo to their target of 10 to 18 year old B and C class males, we knew we had to be bold or go home. We also knew that these were guys who feel pretty much helpless; they’re too young to drive, to vote, to drink and what little money they have, they get from their parents. These are the ‘if only I could’ guys.
And with a million pounds, they could do so much!
So we created a series of short, funny insightful ads of all the absurd things they could do with a million pounds.
Credits
Hussam Mourou |
Impact BBDO Cairo |
Executive Creative Director |
Ahmed El Keiy |
Impact BBDO Cairo |
Creative Director |
Noor Hassanein |
Impact BBDO Cairo |
Senior Copywriter |
Menna Moslem |
Impact BBDO Cairo |
Graphic Designer |
Mohamed Abdelrehim |
Iimpact BBDO Cairo |
Regional Head Of Tv Production |
Ahmed Tarabily |
Impact BBDO Cairo |
Line Producer |
Saleh El Azab |
Impact BBDO Cairo |
Tv Producer |
Ahmed Huessein |
NA |
Director |
Dalia Abdel Shafi |
Impact BBDO Cairo |
Senior Account Director |
Aida Nassar |
Impact BBDO Cairo |
Business Director |
Hadir El Akabawi |
Impact BBDO Cairo |
Senior Account Manager |
Omar Osman |
Impact BBDO Cairo |
Senior Account Executive |
Hend Ghorab |
Impact BBDO Cairo |
Junior Planner |
Emile Tabanji |
Impact BBDO Cairo |
Managing Director |