Brand | JUHAYNA |
Product/Service | FMCG |
Entrant | MI7 Cairo, EGYPT |
Category | Drinks |
Entrant Company
|
MI7 Cairo, EGYPT
|
Advertising Agency
|
MI7 Cairo, EGYPT
|
Media Agency
|
STARCOM MEDIAVEST GROUP Cairo, EGYPT
|
Production Company
|
SILVER GREEN Cairo, EGYPT
|
Brief Explanation
This campaign is a complete repositioning for the Zabado brand from a normal yogurt drink to a positive energy drink. It conveys the mental attitude of the youth in Post-Revolution Egypt. In a time of curfews, a time where drawing graffiti is a crime comes a brave new generation fending off everyday challenges breaking every rule in the name of freedom of expression.
For every big No… A bigger Yes.
Credits
Tarek Montasser |
MI7 |
Chief Creative Officer |
Andre Segone |
MI7 |
Executive Creative Director |
Takki Askar |
MI7 |
Copywriter |
Sharif Eissa |
MI7 |
General Manager |
Farida Habib |
MI7 |
Account Director |
Ahmad Diaa |
MI7 |
Account Supervisor |
Shaimaa Shahin |
MI7 |
Agency Producer |
Marwan Hamed |
Silver Green |
Director |
Yves Senaoui |
Silver Green |
Director Of Photography |
Ayman Naguib |
Silver Green |
Executive Producer |
Dina Shalaby |
Silver Green |
Producer |
Amr Mokhtar |
Silver Green |
Line Producer |
Waleed Hossam |
Silver Green |
Production Manager |
Bassel Hossam |
Silver Green |
Art Director |
Dina Nadeem |
Silver Green |
Stylist |
Moustafa Sobhy |
Last Take |
Music Director |
Zap Tharwat |
Silver Green |
Music Artist/Vo |
Moustafa Fekry |
MI7 |
Editor |
Ahmed Hafez |
Aroma |
Editor |