Brand | JUHAYNA |
Product/Service | FMCG |
Entrant | MI7 Cairo, EGYPT |
Category | Drinks |
Entrant Company
|
MI7 Cairo, EGYPT
|
Advertising Agency
|
MI7 Cairo, EGYPT
|
Media Agency
|
STARCOM MEDIAVEST GROUP Cairo, EGYPT
|
Production Company
|
SILVER GREEN Cairo, EGYPT
|
Brief Explanation
Post revolution, a fresh spirit developed amongst the new generation. The TVC emphasizes the optimistic outlook that every youth lead their lives by. They are now balancing a life where all opportunities are not taken for granted; they work hard yet party hard. They seek freedom, yet contribute to their future. They seize every moment, Carpe Diem. They know the value of life, and consequently their philosophy of determination is reflected by wanting to change for a better future, however not letting go of the tiny influences that brighten their days. Zabado allows them to let out that bottled energy into contagious positivity, and write their own script of life.
Credits
Tarek Montasser |
MI7 |
Chief Creative Officer |
Andre Segone |
MI7 |
Executive Creative Director |
Takki Askar |
MI7 |
Copywriter |
Sharif Eissa |
MI7 |
General Manager |
Farida Habib |
MI7 |
Account Director |
Ahmad Diaa |
MI7 |
Account Supervisor |
Shaimaa Shahin |
MI7 |
Agency Producer |
Marwan Hamed |
Silver Green |
Director |
Yves Senaoui |
Silver Green |
Director Of Photography |
Ayman Naguib |
Silver Green |
Executive Producer |
Dina Shalaby |
Silver Green |
Producer |
Amr Mokhtar |
Silver Green |
Line Producer |
Waleed Hossam |
Silver Green |
Production Manager |
Bassel Hossam |
Silver Green |
Art Director |
Dina Nadeem |
Silver Green |
Stylist |
Moustafa Sobhy |
Last Take |
Music Director |
Zap Tharwat |
Silver Green |
Music Artist/Vo |
Moustafa Fekry |
MI7 |
Editor |
Ahmed Hafez |
Aroma |
Editor |