| Brand | RAKBANK AMAL |
| Product/Service | ISLAMIC TAKAFUL INSURANCE |
| Entrant | PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES |
| Category | Financial Products & Services |
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Entrant Company
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PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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PROMOSEVEN 360 Dubai, UNITED ARAB EMIRATES
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Production Company
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CEREBRUM FILMS Mumbai, INDIA
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Brief Explanation
In order to promote RAKBANK Amal's Islamic Takaful Life Insurance, we created an egg character. To show the fragility of life, we had him skydive from a plane with a faulty parachute.
Credits
| Mohammed Ahteshamoddin |
Promsoseven360 |
Account Director |
| Mark Shadwell |
Promsoseven360 |
Executive Creative Director |
| Erinna Riviera |
Promsoseven360 |
Art Director |