Brand | PEUGEOT |
Product/Service | PEUGEOT 508 |
Entrant | HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Production Company
|
KREATA GLOBAL Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Celebrity endorsements and personal visual identifiers are commonly used to attach a product proposition to the mindset of the audience - it’s a reflection of the product and selling a lifestyle.
In order for us to promote the character of the 508 we wanted to establish our own personality and tone to represent it’s lifestyle. We wanted our persona to act as an enabler by using a series of reflective and personal, thought provoking messages - creating realism and intrigue to the campaign.
A man of mystery and substance, he will stand for character within. He could make you question yourself and the choices you make. He’s calm, considerate, he has depth and versatility. Wise and knowledgeable, but casual in his ability, he knows the choices you make in life define you as a character. He is an every man. He appeals to all men. We want to know who he is and what he stands for.
To promote the 508’s Character we chose 10 regional entrepreneurs and craft inspirators to reflect the 508’s characterful design, whose lives are driven by choices and whose individuality drives their art. They were our Characters in Others.
Credits
Piero Poli |
Havas Digital |
General Manager |
Darius Labelle |
Havas Digital |
Client Services Director |
Mohammed Ajawi |
Havas Digital |
Group Account Manager |
Ciaran Bonass |
Havas Digital |
Creative Director |
Abdulrahman Alagha |
Havas Digital |
Senior Account Manager |
Aakreit Sachdeva |
Havas Digital |
Interactive Senior Art Director |
Rabah Katteri |
Havas Digital |
Interactive Designer |
Kamal Elagha |
Havas Digital |
Data/Analytics Director |
Amir Daou |
Havas Digital |
Social Media Executive |
Links
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