BOOKS VS. MOVIES: JURASSIC PARK
Brand | QATAR FOUNDATION |
Product/Service | THE BENEFITS OF READING |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Production Company
|
LEAN & MEAN Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
In Qatar people are 98% more likely to go to the movies then check out a library book. With this major shift away from reading to other forms of entertainment Qatar’s scholastic performance now ranks in the bottom 8% of the world.
On a global scale, as our obsession with consuming mind-numbing entertainment like video games, social media, TV and movies continues to increase, book sales around the world are plummeting as people are reading less and less.
To change this behavior we created a reading campaign to reach people in the one place where they spend most of their time these days, online. In an effort to rekindle people’s love of reading we used subtitles (something we naturally can’t help but read) to show people what they’re missing out on when they watch the movie instead of reading the book.
Credits
Ramzi Moutran |
Memac Ogilvy |
Executive Creative Director |
Sascha Kuntze |
Memac Ogilvy |
Creative Director |
Maram Ashour |
Memac Ogilvy |
Art Director |
Waleed Bachnak |
Memac Ogilvy |
Copywriter |
Maram Ashour |
Memac Ogilvy |
Editor |
Amin Soltani |
Memac Ogilvy |
Agency Producer |
Tamara D'costa |
Memac Ogilvy |
Agency Producer |
Atul Shenoy |
Memac Ogilvy |
Regional Account Director |
Evan Keaney |
Memac Ogilvy |
Strategic Planning Director |
Golnaz Maktabi |
Memac Ogilvy |
Senior Account Manager |
Hisham Droubi |
Memac Ogilvy |
Senior Account Executive |
Links
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