Brand | MOBINIL |
Product/Service | TELECOMMUNICATIONS |
Entrant | LEO BURNETT CAIRO, EGYPT |
Category | Commercial Public Services |
Entrant Company
|
LEO BURNETT CAIRO, EGYPT
|
Advertising Agency
|
LEO BURNETT CAIRO, EGYPT
|
Production Company
|
FINAL CUT Cairo, EGYPT
|
Brief Explanation
In Egyptian folklore, a liar weaves his tales through
rhyme and song, exaggerating for dramatic effect,
and always ending with a rhetorical
“You think I’m lying?”
The final text is the VO so the translation works, as for the line at the bottom is just a short number for the customers to subscribe.
Credits
Bechara Mouzannar |
Leoburnett |
Chief Creative Officer |
Amr Darwish |
Leoburnett/Cairo |
Managing Director |
Christin Ghobrial |
Leoburnett/Cairo |
Deputy Managing Director |
Osama Elarnaouty |
Leoburnett/Cairo |
Creative Director |
Mohamed Kamal |
Leoburnett/Cairo |
Creative Director |
Tarek Metawe |
Leoburnett/Cairo |
Art Director |
Ahmed Soliman |
Leoburnett/Cairo |
Art Director |
Neviene Ragab |
Leoburnett/Cairo |
Graphic Designer |
Sherif Doos |
Leoburnett/Cairo |
Copywriter |
Nadia Obeid |
Leoburnett/Cairo |
Account Director |
Karim Khodier |
Leoburnett/Cairo |
Agency Producer |
Abdallah Mohamed |
Final Cut |
Producer |
Ahmed Galal |
|
Director |
Hosny Ali |
Frequency |
Sound Studio |