| Brand | STC |
| Product/Service | STC SPONSORSHIP FOR REAL MADRID AND MANCHESTER UNITED |
| Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
| Category | Commercial Public Services |
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Entrant Company
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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Advertising Agency
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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Production Company
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DEJA VU Dubai, UNITED ARAB EMIRATES
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Brief Explanation
STC has renewed its sponsorship with two of the most famous soccer clubs in the world, Real Madrid and Manchester United, as a part of the deal; STC gets 1500+ tickets per season for their customers to attend the games.
In the past years, STC used to give these tickets randomly or by associating them to a specific promotion. However, this year we decided to give the tickets to the true RM and MU fans in Saudi, those who dream of meeting the stars.
So we created an application where the participant has to go on a virtual journey from Saudi Arabia to Madrid or Manchester.
The game has different challenges, like soccer trivia, mind games and hidden clues.
To communicate this, we created this epic virtual journey, but in the real life.
Credits
| Chafic Haddad |
J.walter Thompson |
Executive Creative Director |
| Amr Wagih |
J.walter Thompson |
Associate Creative Director |
| Yazeed Al Harthi |
J.walter Thompson |
Senior Copywriter |
| Fayez Jabri |
J.walter Thompson |
Business Director |
| Charly Wehbe |
J.walter Thompson |
Head Of Channel/Technology Planning |
| Jad Haddad |
J.walter Thompson |
Account Director |
| Ahmad Shatila/Patrick Abou Chahla |
J.walter Thompson |
Account Team |
| Joe Abu Daher |
J.walter Thompson |
Head Of Tv Ksa |
| Maher Kaidbey |
J.walter Thompson |
Tv Producer |
| Joe Janho/Max Dipasupil/Nour Haidar/Laurent Wehbe/Marc Baakliniy/Tonie Tannous |
J.walter Thompson |
Digital Team |
| Ahmed Al Sahhaf |
STC |
Digital Media Director/Consumer – Marketing Communication |
| Manasvi Gosalia |
Deja Vu |
Executive Producer |
| Alison Steven/Jennings |
Deja Vu |
Producer |
| Daniel Benmayor |
Deja Vu |
Director |
| Juanmi Azpiroz |
Deja Vu |
Dop |
| Marc Sofia De Torre |
Deja Vu |
Editor |
| Metropolitana Barcelona |
Deja Vu |
Coloring |
| Rami Estefan No Mango Jam) |
Deja Vu |
Music |
| Rafael Solarzano El Ranchito/Madrid) |
Deja Vu |
Post Production |
| Ahmad Othman |
AO Studio |
Photographer |