Brand | PROCTER & GAMBLE |
Product/Service | HAIRCARE |
Entrant | BUZZMAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
BUZZMAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
BUZZMAN MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
PR Agency
|
LEOCOMM PR Dubai, UNITED ARAB EMIRATES
|
Production Company
|
TA PROD Bangkok, THAILAND
|
Brief Explanation
Women in the Middle East have always suffered from hair damage caused by water. It has been a main concern that they actually created all kinds of “miracle solutions”, forgetting that the best solution is actually a scientific one.
To make consumers realize that these “miracle solutions” are not effective or sustainable, and that things went too far, we have launched Pantene Beauty Water, the first ever bottled water for hair.
A video introducing Pantene water was launched, and in less than 4 days, generated over 2 million views, and discussions around the subject have taken social media platforms by storm.
And then, it was time to reveal the actual solution, the real deal. Through a second video, Pantene’s latest discovery was announced. It wasn't a bottle of water though, but a new shampoo formula with oxidation blockers that repairs and protects women’s hair from water damage.
Credits
Georges Mohammed/Cherif |
Buzzman Middle East |
Executive Creative Director |
Thomas Granger |
Buzzman Middle East |
Vice President |
Adil Zghaoui |
Buzzman Middle East |
Executive Manager |
Fadia Al Dandachi |
Buzzman Middle East |
Account Manager |
Olivier Lopez |
Buzzman Middle East |
Account Director |
Robin Iff |
Buzzman Middle East |
Copywriter |
Olivier Baraona |
Buzzman Middle East |
Art Director |
Heba Kharouf |
Buzzman Middle East |
Producer |
Links
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