Brand | NESCAFÉ |
Product/Service | INSTANT COFFEE |
Entrant | PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Category | Drinks |
Entrant Company
|
PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
MEC Dubai, UNITED ARAB EMIRATES
|
Production Company
|
PRODIGIOUS Paris, FRANCE
|
Brief Explanation
We open on a young illustrator working on his graphic novel in his studio apartment. He is struggling with his ideas… This is where we see him going back in his mind to draw inspiration from his own adventures, encounters, and life experiences.
He starts moving between the real world and the one he creates; his friends become the characters in his story, his adventures add depth to his novel, even his obstacles become the challenges for the story’s protagonist.
Confined in his studio, he finds himself in a mind block, at which point he prepares a NESCAFÉ My Cup for stimulation and while sipping in front of the window, he remembers that inspiration is out there and not in his room.
We cut to him climbing a rooftop, greeted by his friends who have stayed up all night to catch the sunrise. As he looks over the building tops, the buildings around him transform into a canvas where each window is a frame for a new idea.
The copy ends with “Discovery is a journey, start today”
Sign off: It all starts with a NESCAFE.
Credits
Alex Brunori |
Publicis ME/Dubai |
Regional Executive Creative Director |
Ramzy Haddad |
Publicis ME/Dubai |
Executive Creative Director |
Rewa Zeinati |
Publicis ME/Dubai |
Copywriter |
Maya Khammar |
Publicis ME/Dubai |
Client Services Director |
Teddy Abdelnour |
Publicis ME/Dubai |
Associate Account Director |
Lea Kerdy |
Publicis ME/Dubai |
Account Excecutive |
Kimi Nath |
Publicis ME/Dubai |
Regional Planning Director |
Andreea Mititiuc |
Publicis ME/Dubai |
A/V Production Manager |
Khaled Shehab |
MEC |
Business Director |
Wassim Barabara |
MEC |
Account Director |
Raja Paul Youssef |
MEC |
Senior Account Manager |
Fatima Shaikh |
MEC |
Director |
Vikrant Shetty |
MEC |
Associate Account Director |
Yasmin Mebar |
MEC |
Account Excecutive |
Pedro Machado |
MEC |
Digital Account Manager |
Bechara Mouzannar |
Leo Burnett MENA/Publicis MENA |
Chief Creative Officer |