2015 Winners & Shortlists

Brief Explanation

This Animated Film is a celebration of the diverse, multi-cultural, and ever-changing region that is MENA – The Middle East and North Africa. Researched, written and produced entirely by Memac Ogilvy in Dubai, we created an informative yet highly entertaining piece of content that offers all 529 other Ogilvy offices globally an eye-opening perspective into the Arab world today. A society that has witnessed remarkable changes on a cultural, social, political and economic level. By creating this Film, we positioned the region in a progressive light – but to also Memac Ogilvy Dubai as a progressive advertising agency that is deeply connected to the pulse of the Arab people, and to the roots of each country. This film also demonstrates how up-to-date we are with all current affairs and their overall implications, all presented based on thorough research and insights. It was shared on the Global Ogilvy Intranet system, accessible by all offices from New York to Shanghai, as well as prospective clients as a Self-Promotional piece.