COCA-COLA OPEN UP STORY - CHEF BADR
| Brand | COCA-COLA |
| Product/Service | COCA-COLA |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | Internet Film |
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Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Media Agency
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UM MENA Dubai, UNITED ARAB EMIRATES
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Brief Explanation
In the MENA region, sons are expected to follow the footsteps of their fathers and obey their guidance. Our first video introduces Chef Badr, a man that dared to break societal barriers and pursue his passion in an unconventional career - culinary arts - instead of architecture like his father. After opening two restaurants, a bakery, and appearing as the head judge for Top Chef MENA, one would imagine that he had achieved it all. However, despite his great success, Chef Badr was missing one thing – his father’s approval. We set the parameters for Chef Badr to share his story in an intimate interview. Little did he know, his father was watching through cameras in a separate room. What happened next was truly an inspiring and touching #OpenUp moment.
Credits
| Ramzi Moutran |
Memac Ogivy |
Executive Creative Director |
| Sascha Kuntze |
Memac Ogilvy |
Creative Director |
| Sabia Fatayri |
Memac Ogilvy |
Senior Art Director |
| Kareem Shuhaibar |
Memac Ogilvy |
Senior Copywriter |
| Shefali Vyas |
Social@ogilvy |
Senior Account Manager |
| Charlotte Tansill |
Social@ogilvy |
Account Director |
| Nayri Bedros/Sonam Mahadev |
Social@ogilvy |
Account Manager |
| Shadi Khermasho |
Memac Ogilvy |
Arabic Copywriter |
| Waleed Fareed/Evan Kearney |
Memac Ogilvy |
Strategic Planners |
| Shadi Khermasho |
Memac Ogilvy |
Arabic Copywriter |
| Amin Soltani |
Memac Ogilvy |
Head Of Production |
| Sami Moutran |
Memac Ogilvy |
Pr Director |
| Antoine Challita/Imad Abi Rizk/Khaldoun Zaghir/Leena Younes |
UM Mena |
Media Directors |
| Tarek Shawki/Sarah Sherif |
Memac Ogilvy |
Account Director |
| Tolga Cege/Effie Kontopoulou/Nader Amiri/Fatma Battikh |
Coca/Cola |
Marketing Managers |
Links
Entry URL