Brand | COCA-COLA |
Product/Service | COCA-COLA |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Drinks |
Entrant Company
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Production Company
|
MITRA FILM Bucharest, ROMANIA
|
Brief Explanation
To encourage teens to put down their phone and enjoy their life and every moment in it, we launched this film on… wait for it… line. Because that’s where our target audience spent their time after all. We used social media language to get them be more social in real life. Over night, the film became Coca-Cola’s most viewed film of ALL time! #enjoysharelater
Credits
Ramzi Moutran |
Memac Ogivy |
Executive Creative Director |
Sascha Kuntze |
Memac Ogilvy |
Creative Director |
Sascha Kuntze |
Memac Ogilvy |
Art Director |
Sascha Kuntze |
Memac Ogilvy |
Copywriter |
Diana Alzubeidi |
Memac Ogilvy |
Graphic Designer |
Amin Soltani |
Memac Ogilvy |
Agency Producer |
Sascha Kuntze |
Memac Ogilvy |
Director |
Mahai Mairus Apopei |
Mitra Films |
Director Of Photography |
Livius Gherge |
Mitra Films |
Producer |
Gabi Antal |
Mitra Films |
Executive Producer |
Tarek Shawki |
Memac Ogilvy |
Account Director |
Islam Eldessouky |
Coca/Cola |
Group Brand Manager |
Tolga Cebe |
Coca/Cola |
Marketing Manager |
Effie Kontopoulou |
Coca/Cola |
Marketing Manager |