Brand | EMIRATES NBD |
Product/Service | THE PRIDE PROGRAM |
Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Production Company
|
MINT MENA Dubai, UNITED ARAB EMIRATES
|
Production Company 2
|
FILM PUDDING Dubai, UNITED ARAB EMIRATES
|
Production Company 3
|
SERENA MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
In the UAE, the cost of schooling special needs children is 3 times higher than the average, and funding does not come by easily. So as the leading bank in the Middle East, Emirates NBD with Manzil (a leading centre for special needs children) is endorsing their cause, and wanted to drive funding towards their development and progress.
But in a society where special needs children are only looked at with pity, we first needed to show them that these children are capable of being independent contributing members of society.
We invited affluent art patrons to a special art exhibition called PERSPECTIVES, showcasing exclusively curated work created by upcoming, talented artists.
We conducted a live auction in conjunction with a leading auction house, where they could own those works of art.
We then gave them the opportunity to meet the talented artists.
What they didn't know was that the artists were in fact, special needs children.
Not only did the film change UAE’s perspectives but we also raised $100,000 and counting, in funds for Manzil. The film, seeded online across owned, earned and shared platforms, generated conversations around Perspectives and the integration of special needs children.
Credits
Tahaab Rais |
FP7/DXB |
Head Of Strategic Planning And Insights |
Josephine Younes |
FP7/DXB |
Associate Creative Director |
Nayaab Rais |
FP7/DXB |
Associate Creative Director |
Tahaab Rais |
FP7/DXB |
Creative Strategy |
Josephine Younes |
FP7/DXB |
Art Director |
Nayaab Rais |
FP7/DXB |
Copywriter |
Vicky Kriplani |
FP7/DXB |
Account Director |
Spiro Malak |
FP7/DXB |
General Manager Business Unit |
Layan El Hafi |
FP7/DXB |
Account Manager |
Erna Redzepagic |
FP7/DXB |
Account Executive |
Elena Cruz/Abeer Khalfan Obaid Khalfan |
Emirates NBD |
Head Of Group Brand Management And Csr/Csr Program Manager |
Nizar Sfair |
Filmpudding |
Director |
Riki Butland |
Filmpudding |
Director Of Photography |
Dolly Saidy/Rawan Khatib |
MINT MENA |
Production Consultant/Producer |
Ashraf Mohammedunny And Aurangzaib Zafar |
FP7/DXB |
Editors And Motion Artists |
Sameer Ketkar |
FP7/DXB |
Senior Designer |
Erol Salcinovic |
FP7/DXB |
Design Director |
Khaled Hamza/Sreenivasan Kuniyil |
FP7/DXB |
Creative Services |
Kashif Ahmed/Amit Borawake |
FP7/DXB |
Studio Artist/Retouch Artist |
Chelle Dauban |
FP7/DXB |
Events Activations Manager |
Links
Entry URL