SOMETHING STRANGE IS HAPPENING UNDER THE STREETS OF BEIRUT
Brand | AUDIO KULTUR |
Product/Service | MUSIC MAGAZINE |
Entrant | DRIVE DENTSU Beirut, LEBANON |
Category | Internet Film |
Entrant Company
|
DRIVE DENTSU Beirut, LEBANON
|
Advertising Agency
|
DRIVE DENTSU Beirut, LEBANON
|
Production Company
|
THE FILMHOUSE Beirut, LEBANON
|
Brief Explanation
Audio Kultur, the only non-commercial music magazine in the region was created to give underground DJ’s and musicians a voice.
Since it claims to be ‘the voice of the underground’, that’s exactly where we went.
We literally went under the streets of Beirut and created a stunt, using a unique piece of light and sound technology.
Using a motion sensor, music and flashing lights were activated as soon as someone approached the device. The light and sound were then transferred to a magazine stand where baffled people were asked to take a free copy of the magazine.
We then released an online film entitled ‘Something strange is happening under the streets of Beirut’.
Credits
Christian Djermakian |
Drive Dentsu |
Chief Creative Officer |
Alain Shoucair |
Drive Dentsu |
Regional Executive Creative Director |
Karim Kazan |
Drive Dentsu |
Executive Creative Director |
Ali El Sayed |
Drive Dentsu |
Senior Art Director |
Omar Frangieh |
Drive Dentsu |
Regional Head Of Tv |
Frederic Ephrem |
The Filmhouse |
Director |
Rachad Azar |
The Filmhouse |
Executive Producer |
Romax Maurer |
Uberhaus |
Sound Engineer |
Mounzer Houdeib |
I/Control |
Technical Director |
Links
Entry URL