2015 Winners & Shortlists


EntrantFP7/CAI Cairo, EGYPT
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Production Company BIGFOOT FILMS Giza, EGYPT

Brief Explanation

White cheese is an essential part of an Egyptian family’s diet. And this is specific to Egypt where more so, white cheese comes in various shapes, forms and textures. The white cheese category doesn’t differ from one brand to another as they all offer the same variety in taste, texture and variants. In order to stand out, we opted to capitalize on our differentiating brand icon, the Panda character. In our campaign ‘Daysa’, or Panda’s up for anything, we personified our white cheese in the character of our mascot, the Panda. We covered some of the most popular ways the white cheese is eaten, and saw it applied as a literal translation by our mascot, within human life settings. That was affected by capitalizing on the richness of the Egyptian languages, and playing up on word double meanings, in a humorous manner.


Name Company Role
Ahmed Hafez FP7/CAI Executive Creative Director
Mahmoud Hamdy FP7/CAI Associate Creative Director
Marawan Younis FP7/CAI Associate Creative Director
Sandra Riad FP7/CAI Senior Copywriter
Khalil Elshorbagy FP7/CAI Art Director
Mahmoud Elhusseiny FP7/CAI Art Director
Abdel Rahman Abou Zeid FP7/CAI Copywriter
Hisham Nagi FP7/CAI Group Account Director
Nahla Hendy FP7/CAI Senior Account Manager
Hussein Diaa FP7/CAI Account Supervisor
Reem Sharara FP7/CAI Senior Planning Director
Farah Mansour FP7/CAI Senior Planning Manager
Mahmoud Hamdy N/A Director
Tarek Hefny N/A Dop
Begad Omran Bigfoot Executive Producer
Islam Hassib Frequency Sound Design
Nada Adel N/A Stylist
Asem Ali N/A Art Director
Karim Mira Lizard Post Production Supervisor