Brand | BATOOK CHEWING GUM COMPANY |
Product/Service | NOVA CHEWING GUM |
Entrant | RED IMPACT Jeddah, SAUDI ARABIA |
Category | Foods |
Entrant Company
|
RED IMPACT Jeddah, SAUDI ARABIA
|
Advertising Agency
|
RED IMPACT Jeddah, SAUDI ARABIA
|
Media Agency
|
PHD SAUDI ARABIA Riyadh, SAUDI ARABIA
|
Production Company
|
ECU PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
NOVA chewing gum was facing an issue with the wrong perception; that it contains Asparatame. The rumor was building up online. To combat this we created a TVC based on the problem; a rumor which is impossible to believe. Imagine an elephant hatching an egg! Really? That is why the idea was to inform people that not all information found online is credible.
Credits
Taha Al/Safi |
Red Impact Arabia |
Managing Partner |
Eyad Naseem |
Red Impact Arabia |
Head Of Creative |
Hassan Al/Hamid |
Red Impact Arabia |
Account Manager |
Hashim Maghrabi |
Red Impact |
Creative Copywriter |