| Brand | MCDONALD'S |
| Product/Service | QUICK SERVICE RESTAURANT |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Corporate Image |
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Entrant Company
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
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Advertising Agency
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
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Media Agency
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OMD Dubai, UNITED ARAB EMIRATES
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Production Company
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FILMMASTER MEA Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
It’s hard being a football fan, particularly during this years World Cup. This film documents the tough realities for fans in Saudi Arabia and the region – half way around the globe and many time zones away from the action in Brazil. McDonald’s understands the challenges and sacrifice that fans make to support their teams. Which is why, McDonald’s is not just sponsoring the World Cup, its supporting the fans.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Mohammad Bahmishan |
Leo Burnett |
Creative Director |
| Mohammad Bahmishan |
Leo Burnett |
Copywriter |
| Maha Khawaja |
Leo Burnett |
Copywriter |
| Jad Mouhawej |
Leo Burnett |
Regional Account Director |
| Rasha Alazem |
Leo Burnett |
Associate Regional Communication Director |
| Nicolas Chidiac |
Leo Burnett |
Head Of Strategy |
| Ali Marashi |
Leo Burnett |
Planner |
| Sarah Abdullah |
Leo Burnett |
Head Of Tv Production |
| Rayane Smayra |
Leo Burnett |
Agency Producer |
| Omar Hilal |
Director |
Director |
| Alvaro Del Val |
Editor |
Editor |