Brand | DU |
Product/Service | TELECOMMUNICATIONS |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Commercial Public Services |
Entrant Company
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Production Company
|
DEJA VU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining films were developed touching upon different genres of cinema to engage with different movie lovers.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Maged Nassar |
Freelance |
Creative Director |
Ali Ali |
Freelance |
Creative Director |
Maged Nassar |
Freelance |
Copywriter |
Maged Nassar |
Freelance |
Art Director |
Ali Ali |
Freelance |
Director |
Pierre Mouarckech |
Freelance |
DOP |
Filip Malasek |
Freelance |
Editor |
Amr Rabea |
Freelance |
Editor |
Lizard |
Lizard |
Post Production |
Sound Square |
Sound Square |
Sound Design |
Karim Mira |
Lizard |
Colorist |
Saad Yusuf |
Leo Burnett |
Group Account Director |
Saad Yusuf |
Leo Burnett |
Account Director |
Sarah Abdullah |
Leo Burnett |
Agency Producer |
Rayane Smayra |
Leo Burnett |
Agency Producer |
Manasvi Gosilia |
Deja Vu |
Producer |
Martin Krejzlik |
Freelance |
Production Designer |
Jan Hlavsa |
Freelance |
Service Line Producer |
Fady Salame |
Freelance |
Service Executive Producer |
|
Deja Vu |
Production |
Manasvi Gosalia |
Deja Vu |
Executive Producer |
Ahmed Zaki |
|
Client |
Saad Yusuf |
Leo Burnett |
Planner |
Omar Kishk |
Leo Burnett |
Account Executive |