Brand | MOUNTAIN VIEW |
Product/Service | CHILL OUT PARK GATED COMMUNITY |
Entrant | ADVANTAGE CAIRO, EGYPT |
Category | Financial Products & Services |
Entrant Company
|
ADVANTAGE CAIRO, EGYPT
|
Advertising Agency
|
ADVANTAGE CAIRO, EGYPT
|
Media Agency
|
MEDIAIR MENA Cairo, EGYPT
|
Production Company
|
ASAP Cairo, EGYPT
|
Production Company 2
|
ZANAD Cairo, EGYPT
|
Production Company 3
|
AROMA Giza, EGYPT
|
Brief Explanation
Cairo is a nerve wrecking city with 20 million people. It drives people mad with its noise pollution, endless traffic, and multitude of other problems. Congestion in the city has led to its citizens being constantly frustrated.
Despite all this affluent citizens still find it less ‘trendy’ to move out of their lofts and into gated communities built on the outskirts of the Cairo. They prefer to live downtown, despite how angry it makes them.
Mountain View is a gated community very close to Cairo. And this campaign used insights from familiar daily struggles to convince viewers to move out to ‘the city near the city’.
Credits
Hazem Hussein |
ADVANTAGE CAIRO |
Ceo/Chief Creative Officer |
Tamer El Ezaby |
ADVANTAGE CAIRO |
Executive Vp/Board Member |
Arkadio Cesar |
ADVANTAGE CAIRO |
Executive Creative Director |
Mahmoud Hosni |
ADVANTAGE CAIRO |
Associate Creative Director |
Sherin Moustafa |
ADVANTAGE CAIRO |
Account Director |
Mariam El Touny |
ADVANTAGE CAIRO |
Account Supervisor |
Amin El Masry |
ASAP |
Executive Producer |
Omar Hilal |
ASAP |
Director |
Mohamed Diaa |
ASAP |
Art Director |