| Brand | TOUCH |
| Product/Service | TOUCH |
| Entrant | J. WALTER THOMPSON BEIRUT, LEBANON |
| Category | Other Screens |
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Entrant Company
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J. WALTER THOMPSON BEIRUT, LEBANON
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Advertising Agency
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J. WALTER THOMPSON BEIRUT, LEBANON
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Production Company
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ALLEYCAT Beirut, LEBANON
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Brief Explanation
To help our client touch, Lebanon's leading mobile operator, establish itself even more as the leader in innovation, we created a concept store called the touch lab. The store, which opened at the beginning of 2015, is located in the center of Beirut and is an experimental space of innovation and technology. Innovations from around the world as well as home grown innovations are all showcased at the lab. The touch lab is the first of its kind in the country. To launch the concept store we created an animation which showcases the journey of lab. The animation was all done using CGI and space reconstruction. The animation is broadcasted on the window screen of the touch's lab's vitrine inviting walkers by and people sitting at cafés to come in and see what's happening inside, since the animation looks like it's happening in the lab. The animation is also put on loop inside the touch lab on a giant wall screen.
Creative Execution
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Credits
| Nicolas Geahchan |
J. Walter Thompson Beirut |
Executive Creative Director |
| Paola Mounla |
J. Walter Thompson Beirut |
Associate Creative Director |
| Dina El Khouri |
J. Walter Thompson Beirut |
Art Director |
| Omar Sadek |
J. Walter Thompson Beirut |
Managing Director |
| Celine Noujeim |
J. Walter Thompson Beirut |
Account Director |
| Ramzy Salhab |
J. Walter Thompson Beirut |
Account Manager |
| Lana Khayat |
J. Walter Thompson Beirut |
Account Executive |
| Nadiya Haddad |
J. Walter Thompson Beirut |
Tv Producer |