| Brand | SAMSUNG |
| Product/Service | RAMADAN CAMPAIGN |
| Entrant | CHEIL MENA Dubai, UNITED ARAB EMIRATES |
| Category | Internet Film |
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Entrant Company
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CHEIL MENA Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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CHEIL MENA Dubai, UNITED ARAB EMIRATES
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Production Company
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BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
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Brief Explanation
This film is about a young guy who has just watched a video about ‘Hala B Hali’ – a social movement by Samsung, which encourages the youth to recreate an old family photo and make their best moments then, their best moments now. Upon seeing the video, he is immediately inspired to recreate a photo of him with his dad. And the first photo that catches his eye happens to be of him as a baby in the bathtub with his dad. This creates a really awkward and funny situation when the guy suddenly barges into the bathroom where his dad is soaking in the tub. The film ends by encouraging the audience to rediscover family by recreating an old family photo and joining the Hala B Hali social movement during Ramadan.
Credits
| Omar Al Jabi |
Cheil MENA |
Creative Director |
| Bosky Cherin |
Cheil MENA |
Associate Creative Director |
| Santosh Singh |
Cheil MENA |
Creative Services Manager |
| Mihailo Rsumovic |
Cheil MENA |
Digital Technologist |
| James Tan |
Cheil MENA |
Senior Copywriter |
| Hussein Kaddaha |
Cheil MENA |
Arabic Copywriter |
| Nathalie Rachid |
Cheil MENA |
Graphic Designer |
| Musa Kazim Acun |
Cheil MENA |
Graphic Designer |
| Jyo John Mulloor |
Cheil MENA |
Senior Visualiser |
| Marcia Johnston |
Cheil MENA |
Copywriter |
| Rikn Ong |
Cheil MENA |
Digital Designer |
| Jason Park |
Cheil MENA |
Group Account Director |
| Helen Rankin |
Cheil MENA |
Sr. Digital Account Manager |
| Mohammad Naheemuddin |
Cheil MENA |
Senior Digital Manager |
| Sunil John |
Cheil MENA |
Senior Social Digital Manager |
| Mona El Breidi |
Cheil MENA |
Senior Social Media Executive |
| Nitin Baweja |
Cheil MENA |
Account Director |
| Diala Tannir |
Cheil MENA |
Sr. Account Executive |
| Olga Kudryashova |
Cheil MENA |
Planning Director |
| Saddam Badreddine |
Boomtown Productions |
Producer |
Links
Entry URL