Brand | SAMSUNG |
Product/Service | RAMADAN CAMPAIGN |
Entrant | CHEIL MENA Dubai, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
CHEIL MENA Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
CHEIL MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
This film is a story about a young man who finds himself waking up in the past only to rediscover a different side to his parents he never noticed before. He is surprised to see a younger version of his parents and tries to call out to them. However, his parents do not seem to see or hear him. As he follows them around, he sees his parents doing various fun things. This is when he realises how cool and fun loving they actually are. Suddenly, the young man wakes up to his present day. Was it all just a dream? No matter, this experience has changed his perspective and showed him that although his parents are much older now, they are still the same fun loving people they once were. He then goes up to his parents and takes a selfie with them using a Samsung mobile device. The film ends by encouraging the audience to rediscover family by recreating an old family photo and joining the Hala B Hali social movement during Ramadan.
Credits
Omar Al Jabi |
Cheil MENA |
Creative Director |
Bosky Cherin |
Cheil MENA |
Associate Creative Director |
Santosh Singh |
Cheil MENA |
Creative Services Manager |
Mihailo Rsumovic |
Cheil MENA |
Digital Technologist |
James Tan |
Cheil MENA |
Senior Copywriter |
Hussein Kaddaha |
Cheil MENA |
Arabic Copywriter |
Nathalie Rachid |
Cheil MENA |
Graphic Designer |
Musa Kazim Acun |
Cheil MENA |
Graphic Designer |
Jyo John Mulloor |
Cheil MENA |
Senior Visualiser |
Marcia Johnston |
Cheil MENA |
Copywriter |
Rikn Ong |
Cheil MENA |
Digital Designer |
Jason Park |
Cheil MENA |
Group Account Director |
Helen Rankin |
Cheil MENA |
Sr. Digital Account Manager |
Mohammad Naheemuddin |
Cheil MENA |
Senior Digital Manager |
Sunil John |
Cheil MENA |
Senior Social Digital Manager |
Mona El Breidi |
Cheil MENA |
Senior Social Media Executive |
Nitin Baweja |
Cheil MENA |
Account Director |
Diala Tannir |
Cheil MENA |
Sr. Account Executive |
Olga Kudryashova |
Cheil MENA |
Planning Director |
Saddam Badreddine |
Boomtown Productions |
Producer |
Links
Entry URL