NOTHINGNESS IS EVERYTHING
Brand | MONDELEZ INTERNATIONAL |
Product/Service | FMCG |
Entrant | J. WALTER THOMPSON CAIRO Cairo, EGYPT |
Category | Foods |
Entrant Company
|
J. WALTER THOMPSON CAIRO Cairo, EGYPT
|
Advertising Agency
|
J. WALTER THOMPSON CAIRO Cairo, EGYPT
|
Media Agency
|
STARCOM MEDIAVEST GROUP Cairo, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
Brief Explanation
We had a 45” copy that emphasized perfectly on the way teens creatively have fun, and a parent watching sadly his son’s silly acts that he is not happy about at all, adding the pack itself speaking up for the boy at the end of the copy and inviting him to our platform online
Credits
Bassem Abdulghani |
MDLZ International |
Marketing Director |
Menna El Sweify |
MDLZ International |
Brand Manager |
Angelikey Atef |
MDLZ International |
Assistant Brand Manager |
Amr Haddad |
JWT Cairo |
Art Director |
Haitham Abou Samra |
JWT Cairo |
Art Director/Copywriter |
Malek Sharif |
JWT Cairo |
Art Director |
Heba Abdel Monsef |
JWT Cairo |
Account Director |
Diana George |
JWT Cairo |
Account Manager |
Hazem Safwat Taher |
JWT Cairo |
Account Executive |
Khaled Zaki |
JWT Cairo |
Agency Producer |
Mohamed Hammady |
JWT Cairo |
Executive Creative Director |
Ali Ali |
NA |
Director |