Brand | THE COCA-COLA COMPANY |
Product/Service | COCA-COLA |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Media Agency
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
DEJA VU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The kids in Jordan don't have the best pitches, or equipment. Most of them play on sand lots in the neighbourhood. But they all have big dreams, ambition and the desire to play for their country in a World Cup one day. This is the true story of the street footballers in a small town called Madaba and how they play with their own rules and style to overcome their lack of having a proper pitch. Coca-Cola supports their passion and inspires them to play on by surprising them with a visit from football's greatest trophy, the FIFA World Cup. Just going to show that the trophy doesn't just grace the world's famous pitches, but even the tiniest ones.
The film was shot documentary style during the FIFA World Cup Trophy Tour by Coca-Cola in Madaba, Jordan. Part of the 'World's Cup' Campaign, we wanted to celebrated real people from around the region and their contribution to the game and demonstrate to the people of the region that football is everyone's sport, the World Cup is everyone's trophy, and Coca-Cola is everyone's drink.
Credits
Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
Ash Chagla |
Y&R Dubai |
Executive Creative Director/Creative Director |
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Ash Chagla/Mohammed Soleiman/Athina Lalljee |
Y&R Dubai |
Copywriter |
Nour Deeb |
Y&R Dubai |
Art Director |
Amin Soltani |
Y&R Dubai |
Agency Producer |
Emile Atallah |
Y&R Dubai |
Group Business Director |
Nora Ferneine |
Y&R Dubai |
Account Director |
Carl Ghossoub |
Y&R Dubai |
Account Executive |
Subash Mishra |
Y&R Dubai |
Post Production Supervisor |
Islam El Dessouky |
Coca/Cola Middle East |
Integrated Marketing Communications Manager |
Amina Ijaz |
Coca/Cola Middle East |
Group Brand Manager |
Effie Kontopoulou |
Coca/Cola Middle East |
Marketing Manager |
Tolga Cebe |
Coca/Cola Middle East |
Marketing Manager/Middle East |
Daryl Goodrich |
N/A |
Director |
David Meadows |
N/A |
Dop |
Manasvi Gosalia |
Dejavu |
Executive Producer |
Neelay Shah |
Dejavu |
Editor |
Wilbur D'costa |
Mango Jam Studio |
Executive Producer |
Ramy Estephan/Brenton Afonso/Mohammed Al Bittar/Achint Singh |
Mango Jam Studio |
Composer/Sound Engineer |
Munther Al Sheyyab |
Y&R Dubai |
Strategic Planner |
Links
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