Brand | THE COCA-COLA COMPANY |
Product/Service | COCA-COLA |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Media Agency
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
DEJA VU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
In Palestine, football represents a belief in a better world. One filled with hope and optimism. This is the true story of the Palestinian Women's National Football team and how they would never give up playing, in spite of all the obstacles they face. Coca-Cola supports their passion and encourages them to play on by surprising them with a visit in their homeland from football's greatest trophy, the FIFA World Cup. This was the first time in history that the FIFA World Cup
trophy was brought to Palestine.
The film was shot documentary style during the FIFA World Cup Trophy Tour by Coca-Cola in Bethlehem, Palestine. Part of the 'World's Cup' Campaign, we wanted to celebrated real people from around the region and their contribution to the game and demonstrate to the people of the region that football is everyone's sport, the World Cup is everyone's trophy, and Coca-Cola is everyone's drink.
Credits
Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
Ash Chagla |
Y&R Dubai |
Executive Creative Director/Creative Director |
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Ash Chagla/Mohammed Soleiman/Athina Lalljee |
Y&R Dubai |
Copywriter |
Nour Deeb |
Y&R Dubai |
Art Director |
Amin Soltani |
Y&R Dubai |
Agency Producer |
Emile Atallah |
Y&R Dubai |
Group Business Director |
Nora Ferneine |
Y&R Dubai |
Account Director |
Carl Ghossoub |
Y&R Dubai |
Account Executive |
Subash Mishra |
Y&R Dubai |
Post Production Supervisor |
Islam El Dessouky |
Coca/Cola Middle East |
Integrated Marketing Communications Manager |
Amina Ijaz |
Coca/Cola Middle East |
Group Brand Manager |
Effie Kontopoulou |
Coca/Cola Middle East |
Marketing Manager |
Tolga Cebe |
Coca/Cola Middle East |
Marketing Manager/Middle East |
Daryl Goodrich |
N/A |
Director |
David Meadows |
N/A |
Dop |
Manasvi Gosalia |
Dejavu |
Executive Producer |
Neelay Shah |
Dejavu |
Editor |
Wilbur D'costa |
Mango Jam Studio |
Executive Producer |
Ramy Estephan/Brenton Afonso/Mohammed Al Bittar/Achint Singh |
Mango Jam Studio |
Composer/Sound Engineer |
Munther Al Sheyyab |
Y&R Dubai |
Strategic Planner |
Links
Entry URL