Brand | THE COCA-COLA COMPANY |
Product/Service | COCA-COLA |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Media Agency
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
DEJA VU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Salem Marwan was one of Saudi Arabia's best goal keepers and a national hero. His career ended tragically after a car accident left him paralyzed from the neck down. This is a true story where Coca-Cola celebrates his contribution to football with a surprise visit from football's most coveted prize - the real FIFA World Cup Trophy.
The film was shot documentary style during the FIFA World Cup Trophy Tour by Coca-Cola in Riyadh, Saudi Arabia. Part of the 'World's Cup' Campaign, we wanted to celebrated real people from around the region and their contribution to the game and demonstrate to the people of the region that football is everyone's sport, the World Cup is everyone's trophy, and Coca-Cola is everyone's drink.
Credits
Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
Ash Chagla |
Y&R Dubai |
Executive Creative Director/Creative Director |
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Ash Chagla/Mohammed Soleiman/Athina Lalljee |
Y&R Dubai |
Copywriter |
Nour Deeb |
Y&R Dubai |
Art Director |
Amin Soltani |
Y&R Dubai |
Agency Producer |
Emile Atallah |
Y&R Dubai |
Group Business Director |
Nora Ferneine |
Y&R Dubai |
Account Director |
Carl Ghossoub |
Y&R Dubai |
Account Executive |
Subash Mishra |
Y&R Dubai |
Post Production Supervisor |
Islam El Dessouky |
Coca/Cola Middle East |
Integrated Marketing Communications Manager |
Amina Ijaz |
Coca/Cola Middle East |
Group Brand Manager |
Effie Kontopoulou |
Coca/Cola Middle East |
Marketing Manager |
Tolga Cebe |
Coca/Cola Middle East |
Marketing Manager/Middle East |
Daryl Goodrich |
N/A |
Director |
David Meadows |
N/A |
Dop |
Manasvi Gosalia |
Dejavu |
Executive Producer |
Neelay Shah |
Dejavu |
Editor |
Wilbur D'costa |
Mango Jam Studio |
Executive Producer |
Ramy Estephan/Brenton Afonso/Mohammed Al Bittar/Achint Singh |
Mango Jam Studio |
Composer/Sound Engineer |
Munther Al Sheyyab |
Y&R Dubai |
Strategic Planner |
Links
Entry URL