2015 Winners & Shortlists

GAME OF FAST

BrandQATAR2015
Product/ServiceMEN'S HANDBALL WORLD CHAMPIONSHIP
EntrantLEO BURNETT DOHA Doha, QATAR
CategoryTravel, Transport & Tourism, Entertainment & Leisure
Entrant Company LEO BURNETT DOHA Doha, QATAR
Advertising Agency LEO BURNETT DOHA Doha, QATAR
Production Company FILMWORKS Dubai, UNITED ARAB EMIRATES

Brief Explanation

The Game of Fast is inspired from the very fast paced Handball game. Being one of the most intense and demanding sports, it takes a lot of preparation and dedication to be a top-level handball player. The film portrays the journey a player has to go through to become a top athlete and represent his country in the Men's Handball World Championship, the highest honor in Handball. The film sequences showcase the intensity of training from the novice, amateur, athlete and then professional level. This intensity is also explored in the fans’ experience and anticipation while visiting Qatar, the host country for the 2015 World Championship. The focus of the film is the path leading towards wining the championship; a unique and intense fight towards conquering oneself before ultimately challenging the competition.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
Sami Saleh Leo Burnett Managing Director
Munah Zahr Leo Burnett Executive Creative Director
Samer Lahoud Leo Burnett Creative Director
Thiago Gouveia Leo Burnett Art Director
Felipe Menezes Leo Burnett Art Director
Tala Alali Leo Burnett Senior Art Director
Sid Mehta Leo Burnett Copywriter
Ameer Zeitouni Leo Burnett Communication Manager
Lara Traboulsi Leo Burnett Communication Manager
Jihad Hteit Leo Burnett Senior Designer
Victor Haffling Leo Burnett Copywriter
Jasmina Matic Leo Burnett Planning Director
Mofeed Abu El Gebeen Filmworks Chief Operating Officer
André Stringer Filmworks Director