2015 Winners & Shortlists


EntrantKAIRO Cairo, EGYPT
CategoryFinancial Products & Services
Entrant Company KAIRO Cairo, EGYPT
Advertising Agency KAIRO Cairo, EGYPT
Production Company CINEMAGIC Salmiya, KUWAIT

Brief Explanation

“Markaz”, Kuwait’s leading investment bank presents an authentic story about trust. An epic journey where Kuwait’s famous sailors (known as the Sinbads of the sea), were entrusted with all of the life savings of the merchants, to trade them in the far away land. A most amazing ritual by the wives of the seamen conducted on shore parallels the journey, with the belief that this ritual will tame the open sea. No contracts were signed. It was just the word the sailor gave to the merchant. Nothing came between the sailor and his word, absolutely nothing. What can an investment Bank own better than the value of trust.


Name Company Role
Hesham Ellabban Kairo Executive Creative Director
Montasser Khalil Kairo Creative Director
Sameeh Selim Kairo Head Planner
Hesham Ellabban/Mohamed Adib Kairo Writer
Montasser Khalil/Ahmed Elrefai Kairo Writer
Hesham/Montasser Kairo Art Director
Aziz Al Jasmi CINEMAGIC Director
Mohammad Younis CINEMAGIC Executive Producer
Norah El Khateeb CINEMAGIC Producer
Azza Abu Almagd Bazooka Films Producer
Ahmad Abdelghaffar CINEMAGIC Post Producer
Michel Amathieu Michel Amathieu Cinematographer
Ahmad Abdelwahid Ahmad Abdelwahid Editor
Baher Rasheed Circle Post Production Editor
Khalid Omar CINEMAGIC Sound Design Arrangement
Hosny Ali Frequency Sound Design Sound Design Arrangement
Christine Hals Freelance Music
Aksel Studsgarth Ghost VFX Vfx Supervisor
Emil Holms Ghost VFX Producer