2015 Winners & Shortlists


EntrantKAIRO Cairo, EGYPT
Entrant Company KAIRO Cairo, EGYPT
Advertising Agency KAIRO Cairo, EGYPT
Production Company MELON FILMS Cairo, EGYPT

Brief Explanation

Freska is Egypt's iconic wafer brand known for its platform "Be wowed", a catchphrase that is part of Egyptian pop culture. In the new campaign the "Wow" platform was juxtaposed to the reality of everyday life.


Name Company Role
Hesham Ellabban KAIRO Executive Creative Director
Montasser Khalil KAIRO Creative Director
Hedy Ismaiel KAIRO Writer
Abdallah Ayman KAIRO Writer
Amr Eltayeb KAIRO Art Director
Sarah Mossallam KAIRO Art Director
Sameeh Selim KAIRO Head Planner
Mahmoud Dogheim KAIRO Account Manager/Planner
Sara El Sherbiny KAIRO Planner
Hossam Fawzy Melon Films Executive Producer
Sara Hosny Melon Films Producer
Omar Hilal Omar Hilal Director
Amjad Malki Amjad Malki Assistant Director
Quim Miquel Quim Miquel Cinematographer
Amr Rabee Lizard Post Editor
Ahmed Barakat G/Lounge Technical Director/Vfx Supervisor
Hosny Ali Frequency Sound Design Sound Design Arrangement