Brand | EDITA |
Product/Service | FRESKA |
Entrant | KAIRO Cairo, EGYPT |
Category | Foods |
Entrant Company
|
KAIRO Cairo, EGYPT
|
Advertising Agency
|
KAIRO Cairo, EGYPT
|
Production Company
|
MELON FILMS Cairo, EGYPT
|
Brief Explanation
Freska is Egypt's iconic wafer brand known for its platform "Be wowed", a catchphrase that is part of Egyptian pop culture.
In the new campaign the "Wow" platform was juxtaposed to the reality of everyday life.
Credits
Hesham Ellabban |
Kairo |
Executive Creative Director |
Montasser Khalil |
Kairo |
Creative Director |
Hedy Ismaiel |
Kairo |
Writer |
Abdallah Ayman |
Kairo |
Writer |
Amr Eltayeb |
Kairo |
Art Director |
Sarah Mossallam |
Kairo |
Art Director |
Sameeh Selim |
Kairo |
Head Planner |
Mahmoud Dogheim |
Kairo |
Account Manager/Planner |
Sara El Sherbiny |
Kairo |
Planner |
Hossam Fawzy |
Melon Films |
Executive Producer |
Sara Hosny |
Melon Films |
Producer |
Kairo |
Kairo |
Director |
Hassan Abd Almaseh |
Hassan Abd Almaseh |
Assistant Director |
Victor Credi |
Victor Credi |
Cinematographer |
Ahmed Hamdy |
Ahmed Hamdy |
Editor |
Ahmed Barakat |
G/Lounge |
Technical Director/Vfx Supervisor |
Hosny Ali |
Frequency Sound Design |
Sound Design Arrangement |