2015 Winners & Shortlists

Brief Explanation

Fallah’s is Mobily’s add-on service for youth only (15-25), you can only subscribe to it if you are within this age bracket. When you subscribe you get free add-ons in the form of free minutes and data that you can use. Each of our 4 TVC’s depicted a pure Saudi TA relevant situations where they could have avoided a problematic / embarrassing situation if they were Fallah members enjoying the benefit and freebies of these add-ons. “Funeral” is building on a global insight where death has its respect and people should be on their best behavior when paying their tribute to the family of a deceased. In KSA this insight is amplified and funerals are usually very formal with unspoken rules traditions that people follow ruggedly.