Brand | MOBILY |
Product/Service | TELECOMMUNICATIONS |
Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
Category | Commercial Public Services |
Entrant Company
|
LOWE MENA Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
LOWE MENA Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
INITIATIVE Dubai, UNITED ARAB EMIRATES
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
Brief Explanation
Fallah’s is Mobily’s add-on service for youth only (15-25), you can only subscribe to it if you are within this age bracket. When you subscribe you get free add-ons in the form of free minutes and data that you can use.
Each of our 4 TVC’s depicted a pure Saudi TA relevant situations where they could have avoided a problematic / embarrassing situation if they were Fallah members enjoying the benefit and freebies of these add-ons.
“Lost” is building on the insight of young Saudi males usually going to meet their friends outside the city. These man cave are called “Isteraha” and they are usually outskirts of the city where they meet, watch football games, eat and drink, play video games and do all sorts of activities.
Credits
Omar Hilal |
N/A |
Director |
Fady Fahim |
Lighhouse Films |
Executive Producer |
Dolly Saidy |
Mint Mena |
Production Consultant |
Mounir Harfouche |
Lowe Mena Fz Llc |
Chief Executive Officer |
Khaled Farid |
LOWE MENA FZ LLC |
Regional Marketing/Business Director |
Ali Alzbdani |
LOWE MENA FZ LLC |
Creative Director |
Ziad Ghawi |
LOWE MENA FZ LLC |
Business Director |
Haitham Elmanawati |
LOWE MENA FZ LLC |
Senior Account Manager |
Mark Lewis |
Lowe MENA |
Executive Creative Director |