Brand | MOBILE TELECOMMUNICATIONS CO., KSC - ZAIN |
Product/Service | PUBLIC AWARENESS CSR |
Entrant | M&C SAATCHI MENA Beirut, LEBANON |
Category | Public Service Messages & Charities |
Entrant Company
|
M&C SAATCHI MENA Beirut, LEBANON
|
Advertising Agency
|
M&C SAATCHI MENA Beirut, LEBANON
|
Production Company
|
CITY FILMS Beirut, LEBANON
|
Brief Explanation
Parents are hard wired to respond on a primal level to the crying of their child; it's instinctual.
Taking this fact as point of contrast, the TVC sets out to show that even though the wails of children can cause reactions in the listener ranging from distress to shock and annoyance, the alternative (silence) is so much worse.
Credits
Samer Younes |
M/C Saatchi Mena |
Executive Creative Director |
Samer Younes |
M/C Saatchi Mena |
Executive Creative Director |
Zeina Rohayem |
M/C Saatchi Mena |
Associate Creative Director |
Zeina Rohayem |
M/C Saatchi Mena |
Associate Creative Director |
Maya Toutounji |
M/C Saatchi Mena |
Art Director |
Maya Toutounji |
M/C Saatchi Mena |
Art Director |
Maral Ghanma |
M/C Saatchi Mena |
Copywriter |
Maral Ghanma |
M/C Saatchi Mena |
Copywriter |
Amal Chammas |
M/C Saatchi Mena |
Business Director |
Amal Chammas |
M/C Saatchi Mena |
Business Director |
Houssam Labadidi |
M/C Saatchi Mena |
Account Manager |
Houssam Labadidi |
M/C Saatchi Mena |
Account Manager |
Aline Zeinoun |
M/C Saatchi Mena |
Agency Producer |
Aline Zeinoun |
M/C Saatchi Mena |
Agency Producer |