Brand | MINISTRY OF TOURISM LEBANON |
Product/Service | TOURISM |
Entrant | M&C SAATCHI MENA Beirut, LEBANON |
Category | Travel, Transport & Tourism, Entertainment & Leisure |
Entrant Company
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M&C SAATCHI MENA Beirut, LEBANON
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Advertising Agency
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M&C SAATCHI MENA Beirut, LEBANON
|
Production Company
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POST PRODUCTION: THIRD EYE FX Mount Lebanon, LEBANON
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Brief Explanation
You’ve seen the news reports. You’ve heard the talk. When it comes to Lebanon, most people abroad have a perception largely guided by the media, which tends to lead with the negative.
For a country heavily-reliant on tourism, this perception is more than just a hurdle and had to be challenged.
So who better to change your mind about a country than its very own citizens who live and love there?
The Ministry of Tourism invited the Lebanese to share their experience of Lebanon with the world by uploading photos and videos with the hashtag #LiveLoveLebanon. This footage was later compiled and edited into a film that spans the entirety of Lebanon’s offerings: from heritage, culture and tradition, to nature, wine trails, and so much more.
This is Lebanon as not seen on TV.
Credits
Samer Younes |
M/C Saatchi Mena |
Executive Creative Director |
Danielle Metni Chebli |
M/C Saatchi Mena |
Associate Creative Director |
Ghaleb Cabbabe |
M/C Saatchi Mena |
Senior Writer |
Maya Toutounji |
M/C Saatchi Mena |
Art Director |
Maral Ghanma |
M/C Saatchi Mena |
Copywriter |
Nizar El Hindi |
M/C Saatchi Mena |
Head Of Arabic |
Shermine Hraoui |
M/C Saatchi Mena |
Client Services Director |
Myriam Tawil |
M/C Saatchi Mena |
Account Director |
Frederic Dakouny |
M/C Saatchi Mena |
Account Director |