Brand | UNILEVER |
Product/Service | AXE |
Entrant | DIGITAL REPUBLIC Cairo, EGYPT |
Category | Internet Film |
Entrant Company
|
DIGITAL REPUBLIC Cairo, EGYPT
|
Advertising Agency
|
DIGITAL REPUBLIC Cairo, EGYPT
|
Media Agency
|
MAGNA Cairo, EGYPT
|
Production Company
|
FULL FRAME PRODUCTIONS Cairo, EGYPT
|
Brief Explanation
For some, 7 years may not seem like a long time. But for young adults and especially teens, it’s the greatest change of their lives. Many have left their adolescence behind and grown into young men. The way they eat, dress, talk and communicate has evolved, and naturally, so have the rules of attraction.
The advancement of technology has also affected our relationships. And how we hook up. Thank you Tinder!
Today, man needs a new weapon, an upgrade if you will. Axe has heard the call and for the first time in 7 years they’ve upgraded their look and formula to meet all the new challenged that have arisen in the mating game.
Welcome to the Axe 'Evolution of Hooking Up' campaign.
Credits
Karim A. Yusuf |
Digital Republic |
Creative Director |
Rami Boraie |
Digital Republic |
Senior Copywriter |
Mostafa Kerdani |
Digital Republic |
Senior Copywriter |
Ahmed Safi El/Din |
Digital Republic |
Copywriter |
Ismail Ternawly |
Digital Republic |
Head Of Accounts |
Bassel El Sawy |
Digital Republic |
Account Manager |
Dina El Tonsy |
Digital Republic |
Account Executive |
Mostafa Al Faramawy |
Full Frame Productions |
Executive Producer |
Yahya Ismail |
Freelance |
Director |
Ahmed Tahoun |
Freelance |
Director Of Photography |
Hend Haider |
Freelance |
Art Director |
Baher Rasheed |
Freelance |
Editor |
Adham Ayman |
Magna |
Media Manager |
Dina Amer |
Magna |
Senior Digital Planner |
Aya Rashed |
Magna |
Digital Executive |
Links
Entry URL